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	<title>Eastside Referrals</title>
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	<link>http://www.eastsidereferrals.com</link>
	<description>BNI Chapter- Effective Meetings every Tuesday, 12:00 -1:30</description>
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		<title>Email your Chapter</title>
		<link>http://www.eastsidereferrals.com/email-your-chapter/</link>
		<comments>http://www.eastsidereferrals.com/email-your-chapter/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 23:38:50 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://www.eastsidereferrals.com/?p=1950</guid>
		<description><![CDATA[Go to BNInw.com Top Right &#62; click on BNI Connect and login with username and password Go to Operations page &#62; then click on &#8220;Create Email&#8221; on the left side Select &#8220;Email my Chapter&#8221; Copy/Paste the addresses into your email window&#8230;send &#160; &#160;]]></description>
				<content:encoded><![CDATA[<ol>
<li>Go to <a href="http://www.bninw.com/" target="_blank">BNInw.com</a></li>
<li>Top Right &gt; click on BNI Connect and login with username and password</li>
<li>Go to Operations page &gt; then click on &#8220;Create Email&#8221; on the left side</li>
<li>Select &#8220;Email my Chapter&#8221;</li>
<li>Copy/Paste the addresses into your email window&#8230;send <img src='http://www.eastsidereferrals.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
</ol>
<p><a href="http://www.eastsidereferrals.com/wp-content/uploads/2013/04/BNI-new-email-option.jpg"><img class="alignnone size-large wp-image-1951" alt="BNI -new email option" src="http://www.eastsidereferrals.com/wp-content/uploads/2013/04/BNI-new-email-option-1024x714.jpg" width="652" height="453" /></a></p>
<p><a href="http://www.eastsidereferrals.com/wp-content/uploads/2013/04/BNI-email2.jpg"><img class="alignnone size-large wp-image-1952" alt="BNI-email#2" src="http://www.eastsidereferrals.com/wp-content/uploads/2013/04/BNI-email2-1024x673.jpg" width="645" height="424" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.eastsidereferrals.com/wp-content/uploads/2013/04/BNI-new-email-3.jpg"><img class="alignnone size-large wp-image-1953" alt="BNI-new email #3" src="http://www.eastsidereferrals.com/wp-content/uploads/2013/04/BNI-new-email-3-1024x635.jpg" width="649" height="402" /></a></p>
<p>&nbsp;</p>
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		<title>BNI and The People You Spend Time With</title>
		<link>http://www.eastsidereferrals.com/bni-and-the-people-you-spend-time-with/</link>
		<comments>http://www.eastsidereferrals.com/bni-and-the-people-you-spend-time-with/#comments</comments>
		<pubDate>Tue, 07 Aug 2012 23:54:26 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1697</guid>
		<description><![CDATA[Business networking will help your business grow- when you put in the time and effort. Our BNI chapter is having a special invitational day for visitors on Tuesday, Sept 11th. We meet every Tuesday at The Milagro in Kirkland, from 12:00-1:30. So. . .  in supporting my chapter and fellow members I thought the quotes [...]]]></description>
				<content:encoded><![CDATA[<p>Business networking will help your business grow- when you put in the time and effort. Our BNI chapter is having a special invitational day for visitors on <span style="text-decoration: underline;">Tuesday, Sept 11th</span>. We meet every Tuesday at The Milagro in Kirkland, from<span style="text-decoration: underline;"> 12:00-1:30.</span></p>
<p>So. . .  in supporting my chapter and fellow members I thought the quotes below from <a href="http://www.jimrohn.com/" target="_blank">Jim Rohn</a> and the article that follows reinforces our networking efforts. What are you doing to grow your business? Is it time to make a commitment to building your network?</p>
<ul>
<li><strong>Growth:</strong> Don&#8217;t join an easy crowd. You won&#8217;t grow. Go where the expectations and the demands to perform and achieve are high.<span id="more-1697"></span></li>
<li><strong>Skills:</strong> Don&#8217;t wish it were easier; wish you were  better.  Don&#8217;t wish for less problems; wish for more skills.  Don&#8217;t wish  for less challenges; wish for more wisdom.</li>
<li><strong>Change:</strong> We generally change ourselves for one of two reasons: inspiration or desperation.</li>
<li><strong>Activity:</strong> The few who do are the envy of the many who watch.</li>
<li><strong>Success:</strong> Success is what you attract by the person you become.</li>
</ul>
<p><span style="color: #661d71;"><em>The following is by Leo Widrich at LeoStartsUp.com. This article and more found here:<a href="http://leostartsup.com/2012/07/the-people-you-spend-time-with/" target="_blank"> </a><span style="text-decoration: underline;"><a href="http://leostartsup.com/2012/07/the-people-you-spend-time-with/" target="_blank">The People You Spend Time With.<br />
</a></span></em><br />
&#8220;Recently I sat down with a new friend I met for dinner. We talked  about what it takes to achieve the goals you want to achieve in life. My  friend is already a very accomplished marketing professional. And yet,  there was lots more she wanted to do.</span></p>
<p><span style="color: #661d71;">One conclusion I kept coming back to in this talk is that a large  amount of how successful you will be in life comes down to the people  you spend time with. This is why:</span></p>
<p style="padding-left: 60px;"><span style="color: #661d71;">‘You are the average of the five people you spend the most time with.’ Jim Rohn</span></p>
<p><span style="color: #661d71;">This quote is one of the most powerful ones that I keep reminding  myself over and over again. I am the average of the five people I spend  the most time with. That’s it, others around myself determine how I  think, how I act and ultimately how successful I will be.</span></p>
<h2><span style="color: #661d71;">Fighting your way through the law of average: The sower and the reaper</span></h2>
<p><span style="color: #661d71;">This video from Jim Rohn is amazing. In short: You’ll face many  struggles along the way if you are seeking success and happiness. If you  are the sower, your seeds will get picked up by the birds first and  won’t give a return. Then they will fall on shallow ground, leaving you  with nothing again. Then they will fall on thorny ground and the sun  will shine so hot, that your small plant will die after the first day.  No return either.</span></p>
<p><span style="color: #661d71;">Then, one day, the seeds will fall on good ground and finally give you the expected return and success.</span></p>
<p><span style="color: #661d71;">The only way you can make sure, that you will fight your way through  this hardship is with the right people by your side. Try the following  exercise I have used in the past, if you think this is relevant for you:</span></p>
<h2><span style="color: #661d71;">Who are the people you spend time with?</span></h2>
<p><span style="color: #661d71;">It doesn’t matter how smart you are. It doesn’t matter how talented  you are, which skills you have, where you are born or which family you  came from. All that counts if you want to be successful in life is the  people you surround yourself with.</span></p>
<p><span style="color: #661d71;">It’s a notion so simple, yet so difficult to get started with. Something I tried to do very specifically is this exercise:</span></p>
<p><span style="color: #661d71;">-       Think about, who are the 5 people in your life that you spend  time with? As in, if your day has 24 hours, how many of those hours are  spent with which people. (I’m guessing amongst people will be some  members of your family, your spouse, co-workers and some close friends.)  Write those 5 people on a piece of paper. (It’s ok if they are less  than 5)</span></p>
<p><span style="color: #661d71;">-       Once you have a list of those 3-5 people, ask yourself this:  Who are they? What do they do with their lives? How ambitious are they,  how successful have they been, How happy, optimistic and enthusiastic  are they?</span></p>
<p><span style="color: #661d71;">-        Evaluate carefully if those people will really be those that  will help you get to the next level you want to get to. Do they push  you forward when you come to them with new ideas, no matter what? Or do  they tell you that what you have in mind won’t work? Will they keep you  going once the birds pick up your seeds, once your seeds fall on shallow  or thorny ground?</span></p>
<p><span style="color: #661d71;">-       Make a choice of who in your list you want to continue  spending time with. Don’t be afraid if none or only 1 or 2 amongst your 5  people today meet the standard of excellence you want to set for  yourself. Keep going, decrease the time you spend and increase the  amount of time you keep your eyes looking for people that you want to  have as one of your 5 closest people.</span></p>
<p><span style="color: #661d71;">It’s ok to end up with this:</span></p>
<p style="padding-left: 60px;"><span style="color: #661d71;">“Since last you heard from me, I lost some friends, well, heh, me and Snoop we’re dippin’ again.” ~ Dr. Dre (Still D.R.E.)</span></p>
<p><span style="color: #661d71;">Don’t be afraid to lose some friends, support from your family or  anything else if that means you start surrounding yourself with the  right people. Instead of becoming the average of some average people,  dip with the best.</span></p>
<h2><span style="color: #661d71;">The people I spend time with</span></h2>
<p><span style="color: #661d71;">I believe I’m someone who took longer than most people to understand  this concept. I clung onto relationships with people far too long. All  of them were great people, people I respect like I want to respect every  other human being. Yet, I always knew, these are not the people that  are dying to be incredibly successful, incredibly happy and doing no  matter what it takes to chase their dreams.</span></p>
<p><span style="color: #661d71;">Gradually I learnt this, working my way to spend less and less time  with them. Today, the people I spend time with are just 2 people. </span><a href="http://joel.is/" target="_blank"><span style="color: #661d71;">Joel</span></a><span style="color: #661d71;"> and </span><a href="http://blog.tommoor.com/" target="_blank"><span style="color: #661d71;">Tom</span></a><span style="color: #661d71;">.  They are most likely the smartest people I have ever worked with  before. Both have a focus and determination I’m constantly blown away  by. I cling onto their enthusiasm, try to learn from their skillset as  much as I can and get myself lifted onto the next level: purely by being  in the same room with them whilst working away on </span><a href="http://bufferapp.com"><span style="color: #661d71;">Buffer</span></a><span style="color: #661d71;">.</span></p>
<p><span style="color: #661d71;">There is no one else I spend as much time with, as Joel and Tom.  That’s it, 90% of my daily interaction happens with these two guys. The  power they have is therefore incredible. I’m highly influenced and seek  to be from them and their input. I know, because of their actions,  experience and daily work, the only impact this can have on me is a  positive one. It is pushing me higher and onto the next level every day.</span></p>
<p><span style="color: #661d71;">I’m the average of Tom and Joel.</span></p>
<p><span style="color: #661d71;">Whether you want it or not, this is how it works I believe. The people you spend the most time with <em>make you</em>. You are their average. Do you think that’s true?&#8221;</span></p>
<p><em>Leo Widrich is the co-founder of <a href="http://bufferapp.com" target="_blank">Buffer</a>, a smarter way to share on Twitter and Facebook. Leo writes more posts on efficiency and customer happiness over on the <a href="http://blog.bufferapp.com/" target="_blank">Buffer blog</a>. Hit him up on Twitter <a href="http://twitter.com/leowid" target="_blank">@LeoWid</a> anytime; he is a super nice guy.</em></p>
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		<title>What Does A BNI Chapter Meeting Look Like?</title>
		<link>http://www.eastsidereferrals.com/what-does-a-bni-chapter-meeting-look-like/</link>
		<comments>http://www.eastsidereferrals.com/what-does-a-bni-chapter-meeting-look-like/#comments</comments>
		<pubDate>Tue, 07 Aug 2012 17:39:24 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1694</guid>
		<description><![CDATA[Here&#8217;s a video sample from another chapter showing what to expect at a BNI meeting. Look below the video to see our agenda. We keep to an agenda so the meeting stays on time, on task, and on target to build your business. 12:00 Open Networking: Network with members and visitors, order lunch, find a [...]]]></description>
				<content:encoded><![CDATA[<p>Here&#8217;s a video sample from another chapter showing what to expect at a BNI meeting.  Look below the video to see our agenda. We keep to an agenda so the meeting stays on time, on task, and on target to build your business.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/TUYHruG3Fqc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>12:00	Open Networking:  Network with members and visitors, order lunch, find a seat<br />
12:15	Welcome:  Tracey Ohashi, Mary Kay Cosmetics:  Welcome visitors, silence cell phones, leadership introduction<br />
12:18	BNI Purpose<br />
12:20	Educational Moment:  Maureen Kures, Send Out Cards<br />
12:23	Business Card Cache:  Member cards pass to your right, visitor cards to your left<br />
12:24	60-Second Member Sales Manager Moment:  Please follow our member list and take notes on reverse side<br />
12:45	60-Second Visitor Sales Manager Moment<br />
>>VISITORS, introduce yourself, your business, and ideal client<br />
12:47  Tiger Award for best 60-Second Sales Manager Moment<br />
12:48	Vice President Report:  Barry Glenn, State Farm Insurance<br />
12:50	Membership Committee Report:Barry Glenn, State Farm Insurance<br />
12:52	Secretary Report: Dionne Gordon, Ember Accounting<br />
12:53	FEATURED SPEAKERS (8 minutes each)<br />
  Members alternate and each week we have 2 speakers<br />
>> VISITORS, please let us know what impressed you most<br />
1:20	Referral Reality Check:  The outcome of a past referral to a chapter member<br />
1:22	Treasurer Report: Dionne Gordon, Ember Accounting Services:  Dues, renewals, visitor statement<br />
1:25	Thank You, Visitors!<br />
>> VISITORS are excused to meet with our Visitor Hosts<br />
1:27	Announcements and Reminders<br />
1:29	Door Prize Drawing<br />
1:30	Closing Quote: Tracey Ohashi, Mary Kay Cosmetics</p>
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		<title>Business Networking and Sex: Ivan Misner&#8217;s New Book</title>
		<link>http://www.eastsidereferrals.com/business-networking-and-sex-ivan-misners-new-book/</link>
		<comments>http://www.eastsidereferrals.com/business-networking-and-sex-ivan-misners-new-book/#comments</comments>
		<pubDate>Sat, 04 Aug 2012 16:42:27 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1726</guid>
		<description><![CDATA[The Today Show video is about 4 minutes. Ivan Misner&#8217;s book combines business networking, referral marketing, and the difference between men and women. Visit NBCNews.com for breaking news, world news, and news about the economy Learn More about the book Business Networking and Sex (not what you think)]]></description>
				<content:encoded><![CDATA[<p>The Today Show video is about 4 minutes. Ivan Misner&#8217;s book combines business networking, referral marketing, and the difference between men and women.</p>
<p><object id="msnbc10d48b" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="420" height="245" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=10,0,0,0"><param name="movie" value="http://www.msnbc.msn.com/id/32545640" /><param name="FlashVars" value="launch=46465879&amp;width=420&amp;height=245" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="420" height="245" src="http://www.msnbc.msn.com/id/32545640" name="msnbc10d48b" flashvars="launch=46465879&amp;width=420&amp;height=245" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object></p>
<p style="font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 420px;">Visit NBCNews.com for <a style="text-decoration: none !important; border-bottom: 1px dotted #999 !important; font-weight: normal !important; height: 13px; color: #5799db !important;" href="http://www.nbcnews.com">breaking news</a>, <a style="text-decoration: none !important; border-bottom: 1px dotted #999 !important; font-weight: normal !important; height: 13px; color: #5799db !important;" href="http://www.msnbc.msn.com/id/3032507">world news</a>, and <a style="text-decoration: none !important; border-bottom: 1px dotted #999 !important; font-weight: normal !important; height: 13px; color: #5799db !important;" href="http://www.msnbc.msn.com/id/3032072">news about the economy</a></p>
<p>Learn More about the book <a href="Learn More about the book " target="_blank">Business Networking and Sex (not what you think)</a></p>
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		<title>Supersize Your Networking: Article Link</title>
		<link>http://www.eastsidereferrals.com/supersize-your-networking-article-link/</link>
		<comments>http://www.eastsidereferrals.com/supersize-your-networking-article-link/#comments</comments>
		<pubDate>Wed, 27 Jun 2012 23:56:13 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1660</guid>
		<description><![CDATA[Networking is time consuming- some events and meetings will produce more results than others. Part of your success at a business meeting or networking event is how you prepare, what you have to offer, and that you expect to take away. I came across this article by Elilzabeth Kraus and thought there were some useful [...]]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1661" title="1186845_34796214" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/06/1186845_34796214-225x300.jpg" alt="Business networking and building your web presence" width="225" height="300" />Networking is time consuming- some events and meetings will produce more results than others. Part of your success at a business meeting or networking event is how you prepare, what you have to offer, and that you expect to take away.</p>
<p>I came across this article by Elilzabeth Kraus and thought there were some useful ideas for making sure you&#8217;re effective.  A couple of my favorites support your online visibility&#8230;! She makes it a point to mention people she meets on her social networks which is a fantastic idea.</p>
<p>The article also reminds us about creating <a href="http://en.wikipedia.org/wiki/Methods_of_website_linking" target="_blank">reciprocal links</a> to a business that you feel good about promoting as a resource. These are two great ways to create good SEO for people you meet and create some karma that can help your SEO in return.</p>
<p>And who doesn&#8217;t want to boost their SEO?</p>
<p><a href="http://www.business2community.com/strategy/6-ways-to-supersize-your-networking-roi-0160110" target="_blank">Read: 6 Ways To Supersize Your Networking ROI by Elizabeth Kraus</a></p>
<p>She has a great blog too at <a href="http://365daysofmarketing.wordpress.com/" target="_blank">365 Days of Marketing</a>.</p>
<p>What&#8217;s your best event connection story?</p>
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		<title>Our Chapter Video</title>
		<link>http://www.eastsidereferrals.com/our-chapter-video/</link>
		<comments>http://www.eastsidereferrals.com/our-chapter-video/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 23:55:22 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Web Developer]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1629</guid>
		<description><![CDATA[Making a video for your business isn&#8217;t that complicated &#8211; there are tools and websites to simplify the process. I made this video at one of my favorite sites where you can upload pictures, video clips, and even your own music or audio track that you&#8217;ve recorded. Watch and read more below &#160; When you [...]]]></description>
				<content:encoded><![CDATA[<p>Making a video for your business isn&#8217;t that complicated &#8211; there are tools and websites to simplify the process. I made this video at one of my favorite sites where you can upload pictures, video clips, and even your own music or audio track that you&#8217;ve recorded. Watch and read more below</p>
<p>&nbsp;</p>
<p>When you look at their site you can watch some of their sample videos. You can create 30-second videos for free, and I&#8217;m using the paid Plus level, a great deal at $30 a year. If you&#8217;re interested in a paid account use my referral code <span style="text-decoration: underline;">yhbpzkqj</span> <strong><a href="http://animoto.com" target="_blank"></a></strong><span style="text-decoration: underline;"><strong><a href="http://animoto.com" target="_blank">Animoto.com</a>.</strong></span> I get bonus points for more videos <img src='http://www.eastsidereferrals.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> <span id="more-1629"></span></p>
<p>One of the issues after you create a video is to compress the size in order to use on your website. There are different ways to compress, some are more complicated than others, some work for me and some don&#8217;t. I think the path of least resistance is to upload your video to YouTube, then you can grab the embed code and include in your website. You can also select the size when you embed the code. As you see here, I have the video on the blog page and have also added a mini version to the sidebar. By the way, I&#8217;m not sure why Sharon&#8217;s vacation picture is the cover for the video but I love it!</p>
<p>It&#8217;s fine when your video lives on YouTube but you may want to have it on your laptop for presentations when internet isn&#8217;t reliable.  Our tech guy <a href="http://www.nwtek.com/" target="_blank">Nick Zuclich of NWtek</a> sent me this link for info on <span style="text-decoration: underline;"><strong><a href="http://www.pcworld.com/article/244289/how_to_download_youtube_videos.html" target="_blank">How To Download YouTube Videos</a></strong></span>.  It worked great &#8211; all I did was download and install YouTube Downloader HD. Then I copied the URL link for the video I needed, added that to the Video URL field on the Downloader, select a place to download onto my computer, and then watched it happen.</p>
<p>A great way to really get some mileage out of your videos is to create a QR Code, add that to your printed materials, business card, or create a mailing campaign with <a href="https://www.sendoutcards.com/maureenkures/" target="_blank"><span style="text-decoration: underline;"><strong>Send Out Cards</strong></span>-</a> just ask Maureen Kures how to get started. Here is a link from my friends Phil Peretz and Paul Bader and they give you the<span style="text-decoration: underline;"><strong> <a href="http://www.nationwidebarcode.com/create-your-own-qr-code/" target="_blank">tool to create your own QR code</a></strong></span>. You&#8217;ll need a URL link to the video.</p>
<p>And&#8230;finally, if you aren&#8217;t sure about the file size of your video (because your website probably has limits on the video file size) then here&#8217;s a little cheat sheet for you:<br />
1 megabyte = 1024 Kilobyte<br />
1 Gigabyte = 1024 Megabyte<br />
1 Terabyte = 1024 Gigabyte</p>
<p>KB = Kilobyte<br />
MB= Megabyte<br />
GB= Gigabyte<br />
TB= Terabyte</p>
<p><em>I can create a video for you using Animoto or I can connect you with a  video tech to create something truly outstanding for your business. Whether you have more time or money, you can have a professional web site for your online presence. Get in touch now to find out how to get started. </em></p>
<p><em>Andrea Hamilton: <a href="http://www.youronlinevisibility.com/" target="_blank">YourOnlineVisibility.com</a> 425-647-6707</em></p>
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		<title>BNI Tools- Contact Sphere Worksheet</title>
		<link>http://www.eastsidereferrals.com/bni-tools-contact-sphere-worksheet/</link>
		<comments>http://www.eastsidereferrals.com/bni-tools-contact-sphere-worksheet/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 22:29:25 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Education Moments]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1591</guid>
		<description><![CDATA[For your BNI chapter success! Click on the image to open the form. If you&#8217;re interested in reading more about your &#8220;Sphere&#8221; read this article posted at the BNI site Success.net ********************************** Who Is In Your Sphere of Influence? Making your centers of influence, contact spheres, and hubs work for you. by Christel Wintels, Executive [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.eastsidereferrals.com/wp-content/uploads/2011/10/Contact-Spheres_Worksheet.pdf" target="_blank"><img class="alignleft size-full wp-image-1262" title="Contact-Spheres_Worksheet" src="http://www.eastsidereferrals.com/wp-content/uploads/2011/12/Contact-Spheres_Worksheet1.jpg" alt="" width="195" height="227" /></a></p>
<h3>For your BNI chapter success!  Click on the image to open the form.</h3>
<p>If you&#8217;re interested in reading more about your &#8220;Sphere&#8221; read this article posted at the BNI site Success.net</p>
<h3 style="text-align: center;">**********************************</h3>
<h3 style="text-align: center;">Who Is In Your Sphere of Influence?</h3>
<div style="text-align: center;"><em>Making your centers of influence, contact spheres,<br />
and hubs work for you.</em></div>
<div style="text-align: center;">by Christel Wintels, Executive Director –BNI Golden Horseshoe Region</div>
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<p>**************************************************************************</p>
<p>One of the myths of business by referral is that you have to know a lot of people, and they all must refer business to you.<span id="more-1591"></span></p>
<p>However, it’s not how many people you know – it’s who you know and how  well you know them. Successful referral generation is based on  quality—not quantity! Those people who generate quality referrals are  tied to the same target market that you serve. Your contact sphere  represents the people who do business with your target market.</p>
<p>For many business people, clearly defining a target market is  counterintuitive. As business people we think everyone would benefit  from our product or service. That’s not a realistic attitude, for a  couple of reasons. We can’t do business with <em>everyone.</em> It simply isn’t possible. And <em>everyone</em> doesn’t want to do business with us. Besides, the time, effort, and cost of trying to market to <em>everyone</em> would be prohibitive.</p>
<p>Using a stepping stone approach&#8211;defining your ideal client through  demographics—you define your target market. Once defined, you know who  to network with. From networking, you determine who will be part of your  contact sphere.</p>
<p>But what exactly is the difference between a center of influence, contact sphere and hub—and how do you make them work for you?</p>
<p><strong>A center of influence</strong> is a person, well-connected and  well-respected within the community, who could recommend you to your  target market.  Usually this person has high credibility with the people  you want to meet. A recommendation from a center of influence to your  target market is incredibly valuable. A center of influence may also  develop into a consistent referral source for you. An example would be a  doggie day care center focusing on a well-known veterinarian as a  center of influence.</p>
<p><strong>A contact sphere</strong> is a group of business professionals,  in non-competing industries, that serve the same target market.  Cooperative relationships between these businesses can be the source of  dramatic competitive strength, and a consistent source of high-quality  referrals to each other. A center of influence can, and should, be part  of your contact sphere. Businesses in the same mall, for instance, could  be a terrific contact sphere.</p>
<p><strong>A hub</strong> is the key business within a contact sphere that  acts as the lynchpin for the sphere.  The hub firm becomes the central  force within the sphere. The hub firm leverages the other businesses,  organizes the contact sphere’s activities and is generally viewed as the  common link between the cooperative firms.</p>
<p>By becoming a hub firm, you make yourself and your organization the key  link in a network of businesses. An example would be a renovation  contractor who is connected to interior designers and decorators,  painters, etc.  Over time, becoming a hub firm will substantially  increase the number of referrals you will receive. As a successful  businessperson, if time allows, you may want to develop your company  into a hub firm.</p>
<p>Developing and nurturing effective, mutually beneficial connections with  other business professionals is one of the cornerstones of building a  strong referral-based business. And that makes dollars and sense!</p>
<p><em>Christel Wintels is the Executive Director and Franchise Owner of  the BNI Golden Horseshoe Region, a Master Franchisee Partner with the  Referral Institute Canada, Vice President, Operations, Referral  Institute Ontario, a Certified Networker and a Master Trainer with the  Referral Institute. Christel has written numerous articles about the art  and science of referral marketing and how to build lifetime referrals  through the philosophy of “Givers Gain”. She writes a weekly Networking  Nugget for BNI members, shares </em><a href="http://www.referraltips.blogspot.com/" target="_blank"><em>Referral Tips</em></a><em> for business owners, and is a contributing author to the New York Times Bestseller,” Masters of Sales”.</em></p>
<p><a href="http://successnet.czcommunity.com/art-of-networking/who-is-in-your-sphere-of-influence/10218/" target="_blank">Click here to read more at Success.net</a></p>
<p>&nbsp;</p>
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		<title>BNI member tools: Your BNI profile</title>
		<link>http://www.eastsidereferrals.com/bni-member-tools-your-bni-profile/</link>
		<comments>http://www.eastsidereferrals.com/bni-member-tools-your-bni-profile/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 23:57:30 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[BNI Notes]]></category>
		<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1562</guid>
		<description><![CDATA[Here are 5 screenshots that you&#8217;ll see on the BNInw.com website that you&#8217;ll see to fill in your profile. Click on images for larger view. Go to the BNI website and login www.bninw.com &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; [...]]]></description>
				<content:encoded><![CDATA[<p>Here are 5 screenshots that you&#8217;ll see on the BNInw.com website that you&#8217;ll see to fill in your profile. Click on images for larger view.</p>
<p>Go to the BNI website and login  <span style="text-decoration: underline;"><strong><a href="http://bninw.com/" target="_blank">www.bninw.com</a></strong></span></p>
<p><span style="text-decoration: underline;"><strong> </strong></span></p>
<div id="attachment_1563" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-1-BNI-Login1.jpg"><img class="size-medium wp-image-1563" title="Page-1-BNI-Login" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-1-BNI-Login1-300x239.jpg" alt="" width="300" height="239" /></a><p class="wp-caption-text">Step 1: go to BNInw.com and log into the website</p></div>
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<div id="attachment_1564" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-2-BNI-My-Account1.jpg"><img class="size-medium wp-image-1564" title="Page-2-BNI-My-Account" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-2-BNI-My-Account1-300x164.jpg" alt="" width="300" height="164" /></a><p class="wp-caption-text">Step 2: Click on My Account in the top right area in order to edit your profile page. </p></div>
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<div id="attachment_1565" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-3-BNI-My-Account.jpg"><img class="size-medium wp-image-1565" title="Page-3-BNI-My Account" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-3-BNI-My-Account-300x230.jpg" alt="" width="300" height="230" /></a><p class="wp-caption-text">Step 3: Look over your different profile tabs and complete as much as you can. Most important...picture, contact info, website, and some info about your business.</p></div>
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<div id="attachment_1566" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-4-BNI-email-page.jpg"><img class="size-medium wp-image-1566" title="Page-4-BNI-email page" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-4-BNI-email-page-300x238.jpg" alt="" width="300" height="238" /></a><p class="wp-caption-text">Step 4: Make sure you check your Email and website</p></div>
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<div id="attachment_1567" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-5-BNI-Settings.jpg"><img class="size-medium wp-image-1567" title="Page-5-BNI-Settings" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-5-BNI-Settings-300x207.jpg" alt="" width="300" height="207" /></a><p class="wp-caption-text">Step 5: Update your Settings page to make sure you&#39;ll receive emails sent from the BNInw website.</p></div>
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<p><em>If anything here isn’t clear please get in touch.</em></p>
<p>Andrea@YourOnlineVisibility.com</p>
<p>&nbsp;</p>
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		<title>BNI member tools: email your chapter</title>
		<link>http://www.eastsidereferrals.com/bni-member-tools-email-your-chapter/</link>
		<comments>http://www.eastsidereferrals.com/bni-member-tools-email-your-chapter/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 23:40:55 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[BNI Notes]]></category>
		<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1553</guid>
		<description><![CDATA[This is a detail post for members who want to get into the BNI website and email chapter members or update your profile. Click on images for larger view. Go to the BNI website and login  www.bninw.com &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; [...]]]></description>
				<content:encoded><![CDATA[<p>This is a detail post for members who want to get into the <a href="http://bninw.com/" target="_blank">BNI website</a> and email chapter members or update your profile. Click on images for larger view.</p>
<p>Go to the BNI website and login  <span style="text-decoration: underline;"><strong><a href="http://bninw.com/" target="_blank">www.bninw.com</a></strong></span></p>
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<div id="attachment_1554" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-1-BNI-Login.jpg"><img class="size-medium wp-image-1554" title="Page-1-BNI-Login" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/Page-1-BNI-Login-300x239.jpg" alt="" width="300" height="239" /></a><p class="wp-caption-text">Step 1: log into the bninw.com website</p></div>
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<div id="attachment_1558" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/BNI-new-email-option.jpg"><img class="size-medium wp-image-1558" title="BNI -new email option" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/BNI-new-email-option-300x209.jpg" alt="" width="300" height="209" /></a><p class="wp-caption-text">Step 2: Select Operations from the pages near the left</p></div>
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<div id="attachment_1559" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/BNI-email2.jpg"><img class="size-medium wp-image-1559" title="BNI-email#2" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/BNI-email2-300x197.jpg" alt="" width="300" height="197" /></a><p class="wp-caption-text">Step 3: Choose Create Email from the list of choices on the left. This will bring up the entire list of email for your chapter.</p></div>
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<div id="attachment_1560" class="wp-caption alignleft" style="width: 310px"><a href="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/BNI-new-email-3.jpg"><img class="size-medium wp-image-1560" title="BNI-new email #3" src="http://www.eastsidereferrals.com/wp-content/uploads/2012/04/BNI-new-email-3-300x186.jpg" alt="" width="300" height="186" /></a><p class="wp-caption-text">Step 4: Now that you see the entire list, you can Copy and Paste into your email program.</p></div>
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<p>If anything here isn&#8217;t clear please get in touch.</p>
<p>Andrea@YourOnlineVisibility.com</p>
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		<title>Learning to Use the Law of Reciprocity: 4 Tips from Ivan Misner</title>
		<link>http://www.eastsidereferrals.com/learning-to-use-the-law-of-reciprocity-4-tips-from-ivan-misner/</link>
		<comments>http://www.eastsidereferrals.com/learning-to-use-the-law-of-reciprocity-4-tips-from-ivan-misner/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 20:26:45 +0000</pubDate>
		<dc:creator>andreahamilton</dc:creator>
				<category><![CDATA[Education Moments]]></category>

		<guid isPermaLink="false">http://eastsidereferrals.com/?p=1547</guid>
		<description><![CDATA[What networkers need to know about the law of reciprocity …tips on what to keep in mind as you learn to use the law of reciprocity in your networking efforts. 4 very important things to remember: Tip No. 1–Giving means helping others achieve success. What is your plan to contribute to others? How much time and [...]]]></description>
				<content:encoded><![CDATA[<p>What networkers need to know about the law of reciprocity …tips on what to keep in mind as you learn to use the law of reciprocity in your networking efforts.</p>
<p>4 very important things to remember:</p>
<p><strong>Tip No. 1</strong><em><strong>–Giving means helping others achieve success.</strong></em> What is your plan to contribute to others? How much time and energy can you spare for this? Do you actively seek out opportunities to help people? You could volunteer to help out with something that’s important to someone in your network, offer advice or support in time of need, or even work hard to connect someone to a valuable contact of yours.<span id="more-1547"></span></p>
<p><strong>Tip No. 2–</strong><em><strong>The person who helps you will not necessarily be the person you helped.</strong></em><strong> </strong><a href="http://www.ziglar.com/" target="_blank">Zig Ziglar </a>says, “If you help enough people get what they want, you will get what you want.” In other words, what goes around comes around. If you focus intently on helping others, you will achieve success in the end.</p>
<p><strong>Tip No. 3–</strong><em><strong>The law of reciprocity can be measured.</strong></em><strong> </strong>It is a myth that networking cannot be measured and, in my latest book, <em>Networking Like a Pr</em><a href="http://www.ivanmisner.com/networkinglikeapro.html" target="_blank"><em>o</em></a>, my co-authors and I use the Networking Scorecard Worksheet, part of the Certified Networker Program offered through the <a href="http://www.referralinstitute.com/" target="_blank">Referral Institute</a>, to measure networking. If you apply the law of reciprocity, you will see your weekly total networking score gradually rise.</p>
<p><strong>Tip No. 4–</strong><em><strong>Success takes getting involved.</strong></em> Contrary to Woody Allen’s assertion that “90 percent of success is just showing up,” you have to do more than simply be present to be a successful networker. If you join a <a href="http://www.chamberofcommerce.com/" target="_blank">chamber of commerce</a>, become an ambassador. If you join a <a href="http://www.bni.com/" target="_blank">BNI </a>chapter, get involved in the leadership team. If you join a civic organization, get on a committee. The law of reciprocity requires giving to the group; it will pay you back many times over.</p>
<p>A master networker understands that, although networking is not the end but simply the means to growing a business, service to your network of contacts must always be uppermost in your networking activities. Once you have established a solid reputation as someone who cares about the success of others, the law of reciprocity will reward you with an abundance of high quality referrals.</p>
<p>If you want to read more from <a href="http://businessnetworking.com/learning-to-use-the-law-of-reciprocity%E2%80%93four-tips/" target="_blank">Dr. Ivan Misner here is the link to the original post </a>and more&#8230;</p>
<p><em>Andrea Hamilton works with people who want to promote their business, their products, and their skills online.</em> For more information about how to build your business get in touch at <a href="http://www.youronlinevisibility.com/" target="_blank">YourOnlineVisibility.com</a></p>
<p>&nbsp;</p>
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